HybridLoc digital deposit lock from Wanzl for better customer service

According to a survey commissioned by the digital association Bitkom, over 50 percent of smartphone owners in Germany now have at least one food retailer app installed on their phones. As such, their added value goes far beyond simply announcing promotions. Shopping list management, price comparisons, and individual discounts are further useful advantages for app users. Another possibility: unlocking shopping carts – provided the retailer uses the new HybridLoc digital deposit lock from retail specialist Wanzl

Retailers also receive important information for their shopping cart management and about the shopping behavior of their customers. Every single shopping cart can be tracked precisely. Where in the store is it currently? How often was it used? How many carts are in use at what time? Recommendations for maintenance and the number of shopping carts actually required can be derived from the data collected. In addition, walking distances and the amount of time customers spend in the respective sections in the entire store can be tracked. Conclusions can therefore be drawn about the optimization of the product range, marketing campaigns, or the general design of the sales area in the medium term. It is also possible to react to increased customer traffic at normal peak times as well as on an ad-hoc basis, which leads to optimized staff deployment and the avoidance of long lines at checkouts.