Edeka Stadler & Honner (D)
Freshness without compromise
Stadler & Honner: almost five per cent increase in customer receipts
Initial situation: the trading firm Stadler & Honner is an EDEKA retailer with over ten branches in south eastern Bavaria and Munich. The owners, Hans-Jürgen Honner and Stephan Stadler, have been particularly attentive to the freshness of their goods since the company was founded in 1995. However, they had to admit that almost all food suppliers promise freshness in their own sectors. Besides, freshness is an abstract term for the end customer.
Solution: Stadler & Honner developed and implemented the "Frische ohne Kompromisse" (Freshness without compromise) campaign, which signifies their dedication to freshness quality by displaying their faces, personal mobile telephone numbers and e-mail addresses. This promise is the focal point of the flyers, advertisements, TV commercials and the newest store, which has been implemented by Wanzl for the EDEKA traders in Straubing.
The "Frische ohne Kompromisse" slogan is not the only thing which permeates this store. The freshness can also be demonstrated to customers, thanks to the presentation with eye-catching and highly presentable Wanzl furnishings, and with the extremely fresh interior design.
Result: around ten percent more sales, five percent more customers and above all an almost five percent increase in customer receipts. This result was achieved for Stadler & Honner exclusively through the campaign, since no other changes were made during the campaign period.
