In 1951, flying was still an adventure, particularly on long-distance routes across the Atlantic. In the cabin, there was no mistaking the sound of the powerful propeller motors, and their vibrations were constant companions to the passengers who spent the long flight time eating, drinking, smoking and reading in their generously proportioned seats. One of the passengers in particular – sitting at a window seat behind the wing – wanted to achieve something while gliding above the clouds towards Europe. He was preoccupied with too many insights he had gained in America, which had unleashed ideas that he felt compelled to put to paper.

He grabbed his leather briefcase, took out a large block and recorded what he was inspired by the meeting with the American self-service pioneer, Sylvan Goldman: the first sketch of the shopping basket mounted on a chassis, which was later given the sonorous name “Concentra”. When the plane landed in Frankfurt, Rudolf Wanzl had already put his groundbreaking idea on paper so clearly that he soon registered a patent for it, going on to manufacture thousands of the product over the following years. We can all be thankful that in-flight entertainment had not yet become established – otherwise, who knows which blockbuster the idea of the first mobile shopping cart would have been sacrificed to...?