Retail

Rewe Munich (D)

Need secondary trolleys? Go for Tango!

In June 2011, the first REWE CENTER store in Bavaria opened in the Westkreuz area of Munich. Design and customer-oriented solutions are the focus of the new REWE store. One example of this is the Tango 90 secondary trolley concept from Wanzl. The model, which has a 90 litre basket volume, is available for customers as an option in addition to larger shopping trolleys. Speaking today, REWE store manager Thomas Lauinger expressed his satisfaction: “The Tango 90 trolley is very popular. It is a future-oriented customer model for singles and senior citizens, or for those occasional small shopping trips for fresh produce.

The small basket depth makes loading and unloading shopping particularly convenient, above all at the checkout. The ergonomic Innovation_made by Wanzl Promobox handle unit together with the integrated magnifier for small print have also received equal praise. When it comes to small shopping trips, customers at the Munich REWE CENTER store reach for a Tango 90 shopping trolley over a shopping basket. By the same token, the new Tango City with a 75 litre basket volume is also ideally suited as a secondary trolley, and it makes the perfect companion for shopping in city stores with limited space. Two trolleys can easily be pushed past one another, even in narrow aisles. Naturally the Tango City also features all the advantages of the Tango 90, such as a wide range of standard equipment. Right on trend: the Tango City shopping trolley in anthracite, with a striking look thanks to fresh, appealing colours. Also available in CI design.

Shopping bags on castor wheels, with a motto which boasts of their generation friendliness, are close to the entrance doors. These are mainly made up of food and textile retail businesses. Chain-store companies, shopping centres and even entire shopping zones in city centres have discovered the positive effects of the quality seal for themselves and are actively advertising their participation among their customers. When planning new sites for stores, companies often use the HDE questionnaire as a tool to ensure accessibility is factored in from the very start. However, it is often the little things that bring that extra bit of added convenience. All in all, the “Generation-friendly shopping” quality seal has proven to be an effective tool for helping an entire sector become sensitive to requirements and fit for purpose in the face of demographic change.

Meets the criterion? Some criteria for the quality seal

  • Are the doors easy to open?
  • Do the shopping trolleys run smoothly and are they easy to manoeuvre?
  • Are the aisles between the shelves wide enough?
  • Are the shelves easy to reach and not too high?
  • Are the prices on the shelves and on price tags easy to read?
  • Is the lighting bright but not dazzling?
  • Are there places to sit down and store items?
  • Do the customers cope well with the set-up and do the staff provide assistance?
  • Are the steps, escalators and lifts well signposted and safe to use?
    → Online: catalogue of criteria for ‘Generation-friendly shopping’ www.generationenfreundliches-einkaufen.de