Retail

Brasserie Legrand (BE)

Long-established company with a new, modern look

On an area of 300 m² (3,229.2 ft²), the specialist beverage store tells the story of the entrepreneurial spirit of the Legrand family – providing customers with the best possible service. High-grade wood plays an elementary role here as it creates a high-end aura. Exclusive whiskeys are presented on shelves recreating the look of an old library wall-to-wall bookcase, complete with a ladder that can slide across the entire presentation system. A focal point in the store is the tasting corner. Here, special products, accessories, gifts, and much more are showcased on a few tables combining wood with metal. Tailor-made, unique bronze-colored lampshades catch the eye and match the overall design perfectly.

An absolute eye-catcher is the presentation of the beers in 0.75-liter (0.2-gallon) bottles as a variety of elegant aperitifs using semi-circular shelves. Pillars with stylized black drawings of beverages blend harmoniously into the store ambience. Customers can load and transport their purchases using the beautifully shaped MUC200 transport carts and the practical GT40 roller baskets.

In order to create a modern and open space, the decision was made to use pure tech and wire tech, each with a matte black surface and stressed wood elements. Huge wall posters with product motifs and orchids adorning individual shelving systems are visual highlights. Black hot-spot spotlights put the wide range of products in a striking light. A large window front additionally provides sufficient brightness in the sales area. Gray floors and walls emphasize the store’s sophisticated feel.