Ensuring that the construction or renovation of a shop makes a long-term contribution to the success of the business requires more than just a beautiful, new store on the opening day. It is more a matter of the added value created for the operator by its shopfitter. Wanzl therefore ensures that success factors are not left to chance, thus clearly setting itself apart from many other shopfitters.
Never before have there been so many providers and offers trying to win consumers’ favour. The competition within in-store retail is between different types of business, such as discount, convenience and flagship store. In the food sector, retailers are also competing against (chain) restaurants. Online shopping is no longer an activity reserved for real computer whizzes. Retail design is becoming a vital tool for brand promotion that can be experienced in an authentic, credible and sensory way.
The development of successful retail design concepts for the new world of in-store and online shopping requires an in-depth understanding of lifestyles and life situations split between work and leisure time. Consumers no longer fit into the textbook target groups. These days we are seeing some crossover between shoppers for luxury goods and bargain hunters, greater mobility and internationality, but also increasing regional awareness, the convenience trend being confronted with the trend towards more health and nutritional awareness, and so on. The Shop Solutions team at Wanzl is convinced that in this multifaceted world, achieving customised and authentic retail design concepts requires more than just creativity and routine. In fulfilling this, Wanzl is guided by the three pillars of success.