Retail

Fredrik & Louisa

'Flexpedit' instead of 'Expedit'

Founded in 1984, Fredrik & Louisa is one of the most renowned cosmetics suppliers in the Nordic region, with over 50 branches and around 600 employees. In line with Fredrik & Louisa’s own strategic direction – presenting and selling beauty products from the luxury and premium segments – the management of Fredrik & Louisa had planned a comprehensive relaunch of the existing store concept. The primary aim was to have higher end equipment components and to create an even more detailed staging of the shopping experience for the customer.

Fredrik & Louisa was looking for a design partner who would combine their own creative ideas and suggestions for optimisation with a powerful implementation dynamic and a high degree of flexibility – and found it in Wanzl subsidiary Expedit Sweden!

From the positioning of the prestigious cosmetic brands in high-gloss displays of black lacquered glass to niche items presented with a focus on maximum naturalness and sustainability between brick and natural wood: Expedit met all expectations in this regard. "It’s wonderful to work with a design partner that is flexible enough to cope with unpredictable challenges and spontaneous changes," said Jon-Henrik Handley, CEO of Fredrik & Louisa, "At one point, this went as far as our planning department calling them 'Flexpedit' instead of 'Expedit'."

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