Fresh air in the wheels
Wanzl spring promotion on shopping trolleys revamps market image
A well-maintained shopping trolley that is easy to steer means cash in the pockets of retailers. The cold season and its accompanying dirt, grit and other deposits all leave their traces. Such an unhygienic impression threatens an otherwise revenue-generating shopping experience. According to an international market research study by the rheingold institute, cleanliness and hygiene are important criteria when selecting a store. Those surveyed stated that dirty or old shopping trolleys and baskets would stop them making their planned purchases.
Prevent this with maintenance and create the basis for sales
The shopping trolley is a store’s calling card. Thanks to the Wanzl spring promotion, physical retailers can start their 2018 business with clean shopping trolleys. With its spring offer, Wanzl is offering an all-round carefree package: cleaning, maintenance and replacement of parts. The cleaning service offers careful cleaning for each and every shopping trolley. In addition to making a positive impression on the customer, this also results in tested cleanliness of food products. The maintenance and repair service with original replacement parts by Wanzl reliably protects retailers from liability claims in the event of accidents caused by products. Wanzl also offers a complete package.
Wanzl is only happy when both the retailer and ultimately the customer are satisfied – which is the corporate philosophy: Wanzl products can be used on a daily basis for many years to come. That is sustainability and service – made by Wanzl. A well-maintained appearance has a positive impact on the brand image. Satisfied customers appreciate this, and prove it with their return business – thus maintaining and even increasing the store’s revenues.
