Sutterlüty (A)
In Sutterlüty's Kaufhaus der Wälder, or KDW, the urban shop concept meets love of country.
Shopping should be fun, ideally every day. Authentic brand and goods presentation and well-positioned impulse purchases help to secure the lasting trust of customers and increase average customer transaction values.
Wanzl Worldwide presents successful shop concepts. Sutterlüty: a special shopping experience The result of Sutterlüty's love for its Vorarlberg home region is indeed special: they have become the global leader for regional groceries. With approximately one third of its sales shares coming from products from the Vorarlberg region, Sutterlüty is the food product market with the world's largest assortment of regional products today. Locally-produced goods are typical for the region, and even today continue to be produced by traditional means in small family businesses in Vorarlberg. Sutterlüty hopes to increase its focus on regional added value combined with responsible animal welfare and short transportation routes, and is aiming for 50% of turnover to come from sales of regional products. New Sutterlüty stores are designed to be consistently 'green', with planning conducted by architects from Vorarlberg and according to environmental principles, and construction by regional firms using locally-sourced materials. Sutterlüty's use of natural materials in its shop concept is deliberate. European silver fir wood is used for sales counter and shelf panelling.
Partitions and rear panels are also lined with the natural raw material. The floor has a mineral-based coating and convinces with shaded, earthy hues. The subtle colours of the wood and floor provide the perfect frame for regional products. Sutterlüty's goal is to become the food product market with the smallest ecological footprint by 2020. "We have known Wanzl to be a reliable supplier of shelves and shopping trolleys for several years. Recently, we began to rely on their know-how in the area of shop planning as well. We appreciate the competent advice and the solutions that are perfectly suited to our type of business and needs," said Thomas Schierle, project developer at Sutterlüty.
