Margreiter (CH)

The traditional shop in the centre of the town of Appenzell – a preferred tourist destination – immediately catches the eye with its typical regional style. Curved or cracked gables
give the building from the 16th century an exceptional character. Large windows on the ground floor provide a first glimpse
of what awaits inside the 130 square metre fashion house. The sales areas were inspired by the traditional charm of the façade and tastefully designed.

Fashion in the regional style, traditional dress and a wide range of enchanting accessories are presented on various pieces of oak furniture. The black ‘wire tech’ shelves stand directly on the wooden furnishings without bases. Special eye-catchers are the lights suspended above the checkout area, consisting of five spherical lamps, each with three silver ox heads.

The sales areas are individually designed and decorated with many elaborate details. Oiled oak planks alternating with a tiled sandstone floor create an impressive feel-good ambience. Large old swing doors, beautiful antiques and alpine leather chairs, as well as decorative elements, create an aesthetically pleasing atmosphere. The environment encourages customer closeness and personal service.