Lulu (UAE)

Curves, bends and sweeping lines run through the store design and create a dynamic flow. Inside the store, large, rounded flat roofs span individual product ranges. Illuminated by blue, curved LED strips on the underside of these structures, the products are presented on EuroShelf shelving systems. In turn, these are slightly offset, creating the illusion of a curve. An interesting alternative to linear shopfitting solutions.

Striking black and white typographic signs identify the store areas in English and Arabic, making it easy for locals, expats and tourists alike to navigate through the store. The multinational clientèle is also accommodated with the international, wide product range. Defined contrasts on the floor enhance the clear structure of the sales area. Bright but understated in colour, tiles, walls and ceilings allow the products to take centre stage.