16
Aug
Retail

Wanzl BakeOff – help yourself

Modular presentation unit and system for the sale of freshly baked goods

The new BakeOff sales system from Wanzl presents baked goods in the form of a retail island to ensure successful sales. The modular construction can be individually adapted to customer wishes and enables optimal handling, efficient cleaning and observance of the strictest hygiene regulations.

According to statistics, every year the average European consumes eight kilogrammes of fine baked goods such as puff pastries or Danish pastries.* In Germany – something of a world champion when it comes to bread – items such as bread and rolls are also highly valued favourites from the baker's oven. The new BakeOff sales system from Wanzl draws attention to oven-fresh baked goods such as bread, rolls and pastries by providing an attractive display directly in the retail area. Designed according to a modular construction principle, Wanzl developed the new presentation unit together with its trade partners and with one concept in mind: all-in-one. Extremely variable and highly efficient, the BakeOff can be individually adapted to customer wishes, to the fresh baked goods on offer, to differing processes and to the space available in the respective store.

Freshly baked – a retail island

The modern design (available in the store’s CI style) impresses with its high-quality looks: a host of natural wood finishes are available for the main structure; coloured profiles create emphasis and act as an eye-catcher for baked goods. The module colours are specially adapted for the baking section and provide the perfect stage for the products themselves. The variable BakeOff system turns the bakery section into an attractive, appealing retail island which can be perfectly integrated into a variety of markets thanks to its appearance – whether it be a self-service centre, upmarket supermarket or discount store. The presentation generates a desire to buy, the customers are compelled to do so and this in turn leads to increased revenue.

Convenient dispensing of goods

BakeOff features all the dispensing modules required for the presentation of baked goods in a varied and tidy manner, from rustic bread to delicate pastries. The customer can remove products easily thanks to the pastry tongs and sliders. This means that every pastry ends up safely where it belongs. When the sales process is this easy, customers are quick to make a purchase; once dispensed, the baked goods slide forward immediately on the special coating. The shock- and impact-resistant ESG glass offers maximum security during day-to-day use, with the cushioned access flaps ensuring a high level of user comfort and quiet operation. The energy-saving LED lighting provides the perfect backdrop for the products. A special saliva and sneezing protection feature and a function for preventing the return of removed goods provide maximum hygiene protection.

Convenient dispensing of goods

Efficient filling, hygienic cleaning

Another notable feature is the practical handling when filling with goods: the dispensing modules can be operated by the sales personnel either from the front or behind, depending on the space available and the processes used in the store. Cleaning the BakeOff system is also a piece of cake: Wanzl has come up with an innovative cleaning concept to solve what can be a challenging and time-consuming problem for retail dealers. An extendable central crumb tray beneath the modules takes care of the groundwork. Now just a little bit of cleaning work is required to ensure the immaculate, hygienic cleanliness of the BakeOff presentation unit. An ergonomically arranged drawer system for disposable gloves and waste box, bags and a vacuum cleaner all assist in the daily cleaning process. After all, the sale of unpackaged baked goods as part of a self-service set-up must meet the strictest of requirements. The new BakeOff system from Wanzl has been awarded the "Compatibility with foodstuffs" certificate by Bureau Veritas, one of the world's leading inspection, classification and certification organisations. In addition, Wanzl is a member of the DIN Standards Committee "Bake-off stations in retail".

* Source: CAOBISCO – ICA

Efficient filling, hygienic cleaning

Wanzl Metallwarenfabrik GmbH

Wanzl is an international family company dealing in the business divisions of Shop Solutions, Retail Systems, Logistics + Industry, Airport + Security Solutions and Hotel Service. When it comes to shopping and luggage transport trolleys, Wanzl is the global market leader.

With over 4,200 employees and production plants in seven countries, the company develops and produces an innovative, premium-quality product range. 21 branches and around 50 agencies worldwide guarantee on-site service.

www.wanzl.com

Wanzl Metallwarenfabrik GmbH

Efficient workflows: the dispensing modules can be operated by the sales personnel either from the front or behind, depending on the space available and the processes used in the store. At the E centre in Coesfeld, the unit is filled from behind. An ergonomically arranged drawer system for disposable gloves and waste box, bags and a vacuum cleaner all assist in its hygienic cleaning.