The shopping trolley is a store’s first calling card. Carrefour, Europe’s largest retail chain and second in the global rankings of retail dealers, also believes this. In conjunction with Wanzl, the global market leader for shopping trolleys, Carrefour is now equipping its large-scale Carrefour Planet hypermarkets with the Tango plastic shopping trolleys with 220-litre basket volume. Carrefour Planet is the new large-scale format from Carrefour. Customer convenience, service and the shopping experience rank foremost in the new stores. Carrefour began with two pilot projects in Ecully and Vénissieux in summer 2010. Around 500 stores in France, Belgium, Spain, Greece and Italy are to be converted to the new Carrefour Planet concept by 2013. At the same time, Carrefour is planning for an important customer satisfaction factor with an investment amounting to 40 million euros in new shopping trolleys.
The advantages of the Tango
The Tango plastic shopping trolley from Wanzl is ideally suited to the new concept, since Tango makes the shopping experience more enjoyable, more convenient and more colourful. The shopping trolley is characterised by high-quality material and workmanship as well as its modern appearance and long service life. The new model is also equipped for future RFID technology. One further advantage of the Tango models is their low weight: the basket, basket flap and handle unit are made entirely of plastic. This also means that all Tango models – even when full – are easy to push and child's play to steer, as well as being extremely quiet. The original Wanzl castors also ensure a smooth shopping experience.
A wide range of trolleys
Wanzl first introduced the Tango plastic shopping trolley in 2002. Over the last nine years many retail businesses have recognised the advantages of the Tango. With the new order from Carrefour, the Tango has now finally conquered Europe’s retail trade comprehensively. The Tango range covers all store formats from convenience stores to hypermarkets.
Wanzl Shop Solutions
In the scope of a further assignment, Wanzl Shop Solutions is providing Carrefour with all the shopfittings for the organic departments of Carrefour Planet shops in Belgium, France, Greece, Italy and Spain. For this, Wanzl Shop Solutions has developed a distinct shelving system up to the production stage based on the design input of the architects commissioned by Carrefour. This system combines the simplest handling during assembly and conversion with an elegant, classic design. Wanzl Shop Solutions produces and supplies the system for organic departments of up to 400 square metres in around 500 Carrefour Planet stores.