Van Dalen (NL)
Wanzl Shopfitting puts van Dalen in the limelight
Since 1873, van Dalen has had the quality shoe to match every season and every taste – always in the latest fashion. The traditional Dutch brand creates its own high-quality shoe collection for every season. Alongside this, quality brands such as Hugo Boss, Timerbland, Tommy Hilfiger, Le Coq Sportif, Mexx and Nike are also on offer. Exclusively for van Dalen, Wanzl Shopfitting Netherlands developed a new shop design. As a flagship store, the van Dalen outlet in 's-Hertogenbosch was the first of a total of 42 van Dalen stores to be given the new design: the renovated store is bright, friendly and inviting. Since then, around two-thirds of van Dalen customers have given top marks to the store in 's-Hertogenbosch.
Wanzl has changed a lot at van Dalen in 's-Hertogenbosch: in the 80-square-metre outlet, the routing, floor plans and lighting were completely reworked. The presentation of goods moved to centre stage. At the same time, Wanzl designed a new walkway for customers using stopper elements that alert customers to particular product offers. Accentuated use of lighting as well as a pleasing choice of colours ensures further attractiveness. The new wall decors are a particular highlight, with textile elements as well as coloured wall ornaments. The highlight: these wall decorations can be arranged very differently in each of the van Dalen stores, exchanged, and, of course, adapted to each season.
