Matas Life (DK)
Concept store for beauty shopping with a feel-good factor
Naturally beautiful; with the support of Wanzl, Danish beauty chain Matas M/S has given its stores a makeover, bringing in accents of sandstone, wood, and glimmering light globes. The concept store in Haderslev has been given the appealing name of Matas Life, to match all the chain’s branches, and customers can expect to find a warm and homely feel-good atmosphere there. The shopping experience in this space stimulates all the senses.
From the first moment, Matas Life is bright and inviting. Premium pots, delicate vials and colourful eyeshadow palettes from well-known beauty brands are displayed to particular advantage in the pared-back and elegant interior. Natural colours, wooden shelving and a subtle lighting concept have been used to make these exceptional products really shine. A make-up testing table equipped with a frameless XXL mirror is available for trying on make-up, and the cosy setting is perfectly rounded off with two pot plants. The open interior design and homely atmosphere invite customers to linger so that they can examine and experiment with the products.
Wanzl designed the sophisticated illuminated wooden shelves to align individually with the products displayed on each of them: in olive green, black, white, or a natural finish, the installations interact perfectly with the packaging of the beauty brands. To encourage impulse buys, key products are highlighted on small marble-effect podiums, in styling that brings to mind a luxurious bathroom. Next to them customers will find small info boards with detailed descriptions of the product and how to use it. The different design accents on show harmonise with the sandstone-look floor tiles, without distracting from the products.
Contrasting with the lightness of the interior space, a grid and informational signs made from black steel are attached to the ceiling of the concept store. These give the space structure and help customers to navigate the 350 m2 beauty shop floor. Accents created by green plants give the décor a fresh touch. The pared-back overall concept links the aesthetic design with nature and gives Matas M/S customers the gift of feeling that they are truly doing themselves good here.
