Retail

Legia Warsaw (PL)

New fan shop for Legia fans

Legia Warsaw's new stadium opened with a top match in summer 2010: Legia Warsaw versus Arsenal. Only 37 minutes after kick-off, Legia Warsaw led with three goals from Alejandro, Cabral and Arthur Jędrzejczyk. The Londoners found their accuracy again soon after and the contest turned into a real goal-fest. The final score was 6-5 in favour of Arsenal. But the Legia Warsaw fans appeared more than happy – with the effort of their team as well as with the new stadium. There had been plans for a new stadium as early as the mid-1990s. Back then, Legia got as far as the quarter-finals of the Champions League and celebrated six titles in four years on the domestic front. Even in those days, the former Wojska Polskiego stadium, which has been the home of the club from the capital since 1930, had far too small a capacity. The renovation of the stadium, which cost around €86 million, finally began in November 2008. In summer 2010, the new arena was inaugurated – and it fulfils current UEFA and FIFA guidelines. Since then, the new home of Legia Warsaw has offered fans completely new levels of comfort: all of the more than 33,000 places, the majority of which are seats, are covered and offer an unobstructed view of the pitch. The main stand, which is preserved as a national monument, will not be demolished but will instead be integrated into the new arena. Other new aspects are the restaurants, the club museum, a chapel and a fan shop that was fitted out by Wanzl Shopfitting.  

Legia Warsaw fan shop

In an area of around 225 square metres, the shop presents the world of football. 100 square metres are therefore reserved for the exclusive Legia stand: shirts, scarves, team posters, souvenirs, everything here revolves around Legia Warsaw – in the club colours of red, green and white, of course. Fans can also find an Adidas shop and a showroom. On the opening day of the new stadium, at the game between Legia Warsaw and Arsenal, 8,000 customers visited the shop. A record – on the very first day! Wanzl equipped the Legia stand with the exclusive "duo tech" shopfitting system in the colours white, aluminium and black. The outstanding effect of the wall shelving and the gondolas puts the Legia merchandise in the limelight.