Material Handling

Co-op (GB)

The bottle trolley is on its way with more

Please fill up! The bottle trolley is on its way with more

The convenience shopping sector in the UK is always on the hunt for a bigger share of sales. 
The pressure on the brick-and-mortar trade and Internet services to provide convenience shopping is continually increasing. Co-op, which has over 4,000 stores in Great Britain, is a trend-setter for convenience shopping. The retailer chose Wanzl as a partner to optimise the performance of its brick-and mortar retail business in wines and spirits.

Co-op relies on a supply system to constantly replenish shelves with goods during store opening times. The equipment requirements on the retail space are stringent: flexible and practical to use, without holding up customers when they are shopping. A new solution for wines and spirits was particularly important, because demand was growing strongly. There was a pressing need for a replenishment system, especially during promotional campaigns and at peak times such as Christmas.

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Wanzl collaborated closely with Co-op with respect to logistics, supply and reliable delivery of wines and spirits. Today, 3,500 bottle trolleys, based on the Wanzl KT2 picking trolley, are used at the Co-op, customised to meet the needs of the British retailer. The bottle trolley starts rolling and staff can immediately see the wine and spirits product labels, so bottles go to the right shelf. This saves time, increases sales and encourages the customer to buy.

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“Co-op was convinced by our high-tempo business and the quality of our bottle trolley. We delivered 3,500 trolleys to 2,800 Co-op stores within 3 weeks, just in time for Christmas 2015. Another service_MADE BY WANZL.”
Steve Micklethwaite, Wanzl Account Director