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Calculation of length of stay

Provides valuable information for a wide range of benefits

  • Customer frequency for controlling evaluations
  • Benchmarking of different markets
  • Success monitoring of temporary marketing measures.

Software to determine how long customers spend in the shop using data from the Wanzl Customer Counter, stored on the PC. A valuable tool for checking the success of advertising measures, assessing the market and controlling.

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Wanzl GmbH & Co. KGaA
Tel: +49(0)8221/729-0
E-mail: info@wanzl.com
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Process information in detail

Personnel management with targeted checkout staffing, control of staff deployment at serving counters, customer frequency measurement for controlling evaluations, benchmarking of different locations. Success monitoring of temporary marketing measures.

Application

Evaluation of data using conventional software (e.g. Microsoft Excel). Staff control at checkouts, counters etc., control of heating and air conditioning system. Data transfer via the internet.

Minimum PC requirements

Windows XP SP-3 operating system or later. Microsoft Excel (version 2000 SP-3 or later). PC with 1600 MHz, 512 MB RAM. Standard USB port (type A). At least 1 GB of hard drive space for installation. Microsoft .Net Framework 4.0 (required system software).

Function

The data from calculating the length of stay is used to evaluate the average time that your customers spend shopping in the store. This data is used to control the checkout staffing and improve shopping routes. All entrances and exits must be monitored to calculate the length of stay.