11
Nov
Retail

Superstar Gold for Wanzl

Awarding of prizes at Viscom 2011

Award-winning in 2011: At the viscom international trade fair for visual communication, technology and design held in mid-October in Düsseldorf, Wanzl Metallwarenfabrik won the gold award in the “Metal Systems” category of the Superstar display competition. The prize winner was the innovative “POSsibility” modular display system from Wanzl. With its wide range of design options for eye-catching product launches, impulse buys and positioning of special offers, this modular long-term system is the last word in goods presentation at the Point of Sale (POS). Werner Kössler, Wanzl product manager, the project leader and a major creative influence on the system, together with Markus Galgenmiller's design team, said: "Our customers in industry and trade are investing in a 'living', expandable mobile system that can be constantly modified. ‘POSsibility’ is exactly this system – it adapts perfectly to every POS sales situation and successfully ensures a significant increase in turnover.” 

Perfect presentation

The judges were won over by the convenient and rapid construction of the system, which requires no tools. They were equally impressed by its use as a long-term, visionary and customised display for themes, special offers and basic products with unlimited presentation versions, while taking up only 0.96 m² of sales floor space. It is even ideal for all kinds of product ranges – food as well as non-food – always marketed to a high quality. A further advantage is that "POSsibility" can be transported by all types of lifting equipment and flexibly delivered to the POS, which is exactly where shoppers make purchase decisions in a matter of seconds. Simultaneously standardised and yet still customisable through the use of flexible advertising panels, "POSsibility" is a mobile individual display for secondary placement and special offers. The Wanzl display is also perfectly suited as a mobile shop-in-shop system for shopfitting concepts. Lighting or digital media can be easily integrated into the system. These advantages won over the prestigious judging panel of the Superstar competition, chaired by Prof. Welfhard Kraiker, from Hamburg University of Applied Sciences, as well as the six other selected individuals from industry, trade, display associations and creative agencies. The 18th Superstar Award was sponsored by Display Verlag in Hamburg and its magazine on sales promotion and marketing. Awards were presented to competitors in six categories. 

On the Superstar competition floor, Wanzl presented the system using the product ranges and company branding of Summer Fun GmbH to demonstrate the seasonal placement of swimming pool products, and using fischerwerke GmbH Co. KG’s branding to show the long-term placement of screws and similar products. Both companies have successfully employed the marketing display at their POS since 2011 in a variety of sales channels. Summer Fun chose "POSsibility" because: "Goods and the POS message were prominently displayed," explains Peter Herrmann, marketing director at Summer Fun. 
Manuel Schiegl, responsible for design and advertising at Summer Fun, added: “Permanent displays from Wanzl ensure a durable, attractive and sophisticated market presence when it comes to marketing and extend and reinforce brand presence, goods presence and sales at the POS. It is for exactly these reasons that we chose the "POSsibility" display system from Wanzl.

The manager of the Wanzl POS long-term displays division Werner Kössler presents the 2011 gold Superstar Award in the "Metal Systems" category. The winning Wanzl "POSsibility" display takes up less than one square metre of shop floor space and perfectly presents and brands any range of goods. And it can also be expanded into a complete shop-in-shop concept on request

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