There is a simple yardstick for measuring the success and efficiency of POS marketing: is it successful at getting the supported product from the store's range into the customer's shopping trolley? It's up to the displays to grab the customers' attention and stimulate their interest. They must excite consumers, encourage them to buy and thereby boost sales. Only highly practical display solutions with attractive and professional goods presentation can achieve this. These challenges motivate Wanzl – a company with over 60 years' experience in the retail trade. And, as an innovation leader, Wanzl recognises new trends early on; in initial placement of high-quality branded items as well as in secondary placement of seasonal and promotional goods. The displays from Wanzl meet the requirements of retail with regard to design, innovation and POS communication.
Wanzl specifically uses primarily metal and wire elements because they guarantee stability, survive stresses and strains in the logistics chain without damage, perform excellently with high customer volumes and thereby ensure a well-kept store appearance in the long term. This not only serves to heighten the store image of the retailer, but also the brand image of the industry. If long-term displays are easy to use and multi-way displays can be reused, then they fulfil their ecological obligation to the environment and show responsibility in the use of resources. The industry-experienced project teams from Wanzl provide comprehensive support in the development of the displays – from advisory services, design and production through to on-schedule delivery. And the quality from Wanzl sets standards, from the selection of high-quality raw materials through to tested product safety. Of course, Wanzl also offers customised solutions specially tailored to the customer's range and requirements.
At EuroShop 2011, the innovative display solutions from Wanzl can be found at the joint POPAI D-A-CH stand in Hall 05. Werner Kössler, Head of the Displays Product Division, will be providing more information on Wanzl's Displays product area in a speech on long-term displays and the trends in the display sector on Monday, 28 February, 12:00 – 12:30 pm (German) and on Tuesday, 1 March, 11:30 am – 12:00 pm (English). At EuroShop 2011, Wanzl will also be taking part in the POPAI D-A-CH POS Award 2011 for the first time: with the Graupner Impulse special offer display and with the customising solution for Rayher, one of Europe's leading companies in the hobbies and handicrafts sector.
A solid core made of wire for a long-term, sleek and strong brand presence, with printed cardboard cladding for advertising panels that are quick and easy to replace ready for the next promotion: this is the Impulse special offer display from Wanzl, designed for the model maker Graupner.
