EuroShop 2017 – pure tech: low-cost profiling
Slim and transparent uprights
pure tech’s focus on aesthetic design puts your products in the spotlight, wherever they are presented. The new and distinctive feature of this upright is its impressive slenderness and near transparency, giving the unique shelving design its slim, lattice figure. This allows for plenty of space for your range, with an enormous load capacity and achieving high product impact. Conceived as a design kit, the complete product range offers a flexible choice of countless system modules for wall-mounted and gondola shelving, end cap shelving, adjustable mountable “click” shelves, and beautifully designed back panels. The outcome is a particularly economical designer shelf that combines exceptional load capacity with functionality, for over-the-counter trade from large-scale supermarkets to non-food businesses.
A higher profile with pure tech
“pure tech is extremely attractive for retailers who want to set themselves apart from their competition while keeping a handle on their shopfitting investments. Virtually the same price as flat steel shelves, pure tech is actually far superior in terms of look, operation and customisability thanks to its timeless design,” says Dr Oliver Blank, Head of Wanzl Shop Solutions. Unlike its sheet metal counterpart, pure tech wire shelving does not dent or scratch and still looks virtually as good as new even after years of hard knocks. This allows stores to look on top form at all times and saves retailers the expense of maintaining or replacing their worn-out sheet metal shelves.
The construction and adaptability of pure tech is simple, fast and requires no tools whatsoever, saving time and money. The key is the innovative “Click” system that allows the wire shelves to be installed and rearranged in an instant and connects them securely to the shelf bracket.
With its wood-based material mix, pure tech is a real eye-catcher. Highlights such as wine crates can be used to create a distinctive look using pure tech wire shelving.
