EuroShop 2014: Emotion meets dynamism at the Wanzl Arena – industry experts from all over the world – inspiring shop design – technical innovations – Wanzl proves itself as a source of ideas and sets the pace for the industry
The world of retail is a brutal one, and the pace of innovation is high. E-commerce is competing more and more with brick and mortar shops. The good news: there are optimised solutions out there for both food and non-food. For traditional retail outlets as well as combined online and in-store businesses. These new concepts were on show in Wanzl's sport-themed Arena in Hall 13 at EuroShop. With the tagline Retail_MADE BY WANZL, Wanzl, the global market leader in shopping and baggage trolleys, demonstrated what drives the retail sector – technically and emotionally, with modular components – as well as manufacturing and production logistics for international rollouts.
Number 1 for functional emotionality In the "EuroShops" within the Wanzl Arena, visitors experienced creative retail design concepts that combined attractiveness, ambience and emphasis to increase customers' urge to buy. A spectacular waterfall was crashing away in the Outdoor Shop, while a stylised mountain relief design created an incredibly eye-catching display of shoes for treks "at any height". In the Vodka Store, the fine spirits were displayed within the "wire tech skyline", a study of illuminated shelving design, reaching as high as the eye could see. Wanzl presented the neighbouring Wine Shop as a barrel with wine bottles displayed horizontally and vertically, with multifunctional furniture which acted as both an impulse buy display and consultation desk. The exotic World of Tea, Chai and Coffee was presented as an inspiring journey through the world of shop design, with oversized cups by Corian, while Paris, the world capital of fashion and beauty, provided the backdrop for the unconventional, playfully designed Cosmetics World. The new, modular Vitable fruit and vegetable presentation fittings proved their shape-shifting abilities with various decorations and convertible emotive imagery. BakeOff, the innovative sales system for baked goods, really impressed visitors as part of a display of freshly baked delicacies, with all the charm of a traditional bakery. Wanzl's world of shop design was built to connect with all of the senses: vision, touch, taste, smell - everything brought together to create a powerful impact. Multifunctional furniture caught the eyes of visitors and increased the sales power of the shelving. Experts consistently sang Wanzl's praises for these highlights, all of which combine design with functionality. Wanzl provided further inspiration in its Retail Design Studio. In the Augmented Reality Demonstration Area, visitors got a taste of the future of shop design, 3D, virtual, in all colours, shapes, sizes and materials. "Retail space costs a lot of money, Wanzl creates effective, unusual, individual solutions with modular components that allow you to flexibly adjust your design. That makes people want to buy," explains Bernhard Renzhofer, General Manager of Wanzl Sales.
