New World (NZ)

The secret of success of the New Zealand supermarket chain New World: each branch is run by locals who know their customers' needs inside out. This also applies to the new store in Christchurch, which impresses with its aesthetics. The highly polished floor reflects the innovative LED lighting. The selection of wine and beer is accentuated by black and white motifs and a plain writing style.

A shelf mix of oval and square structures ensures clear guidance through the store and puts the focus on the products. Flags, bunting and floor prints in the typical corporate red also help customers to navigate through the store. Bright and friendly, the newly opened New World store is contributing to the supermarket chain’s mission of offering New Zealand's most loved shopping experience.