New shop design for GEFAKO

The "speciality store" character of GEFAKO specialist drinks shops is being given an extra boost. This is being showcased by the first shop to be fitted out in the new shop design, carried out by the co-operation from southern Germany together with shopfitting experts from Wanzl in Appenweier.

The new interior design appeals to the emotions, is clearer, and emphasises the shop's specialist competence. This means that a customer’s first and often crucial glance at the new shop gives a clean, pleasant and uncluttered impression. The brand element, GEFAKO's typical circles representing stylised fizzy drink bubbles, clearly leads customers though the shop to the individual product groups and the service points. The high-quality design of the wine area uses individual presentation stands to highlight certain bottles. This triggers buying impulses and accentuates GEFAKO's competence as a specialist drinks shop in a credible and visible way. GEFAKO also displays spirits clearly and separately using the Wanzl wire tech 100 shelving system with its high-quality transparent wire shelves. There is a space set aside for luxury beers and shelving for gift hampers. Even the empties can easily be hidden behind GEFAKO advertising boards; a simple, quick and effective solution which significantly improves the overall atmosphere of the shop.  

"A few crates of lemonade, coke, water and some national beers – that makes for a shop with low margins," as shopfitting consultant Tino Pilharcz can confirm from his own experience. The Wanzl employee therefore advises specialist drinks shops to credibly emphasise their competence and to distance themselves from the warehouse environment. "And first impressions are crucial for this."