Retail

Ritzenhoff and Breker (D)

Fine dining at the PoS

Table settings are the core expertise of Ritzenhoff & Breker.

Ritzenhoff & Breker have a long history rich in tradition. Wolfgang Otto Breker: Georgius Liborius Ritzenhoff founded the company in 1810 as a wholesale firm for glassware and ceramics. Last year, we celebrated our 200th anniversary.

Managing Directors of Ritzenhoff & Breker: Wolfgang Otto, Wolfgang and Stefan Breker (from left to right)

Table settings are the core expertise of Ritzenhoff & Breker.

How does Ritzenhoff & Breker present itself today?

We are an internationally established company with a range of around 4,500 products made from glass, porcelain, ceramics, and accessories. Our customers include supermarkets, department stores, boutiques and specialist furniture and interiors retailers. Ritzenhoff & Breker is a market leader when it comes to competence in table settings, home and kitchen accessories.

As a market leader in table decoration, the question is: how innovative is the sector?

The market and the customers continually want to see new items on the shelves. For this reason, we replace around a quarter of our range every year.

This means that innovations are part of day-to-day business. In addition to the range from Ritzenhoff & Breker, the Snap, Flirt and Via lines are also part of our offering. We thus cover the whole market with prices that everyone can afford.

How does this quest for innovation work?

It is an elaborate process: it takes around twelve months to go from the development of the product by the in-house designer to the first presentation of a collection. Trend scouts then take care of identifying the expected colour and product trends at the right time, which will subsequently be implemented by the designers in relevant products. Once the design of a collection has been finalised, samples are produced. As soon as all the products in a collection have been perfectly coordinated with one another, serial production commences.

How does this quest for innovation work?
"We were won over by the excellent quality and the striking look of the display. Both match the Ritzenhoff & Breker brand. Its re-usability and associated environmental protection is also positive.“
ALFONS EBBERS, Key Account Manager Ritzenhof & Breker

In brief

  • Established in 1810
  • 2011: a market leader in table decorations with a range of around 4,500 products made from glass, porcelain and ceramics as well as accessories
  • Head office location: Bad Driburg-Herste, North Rhine-Westphalia
  • Trading partners: Supermarkets, department stores, boutiques and the furniture and interiors trade
  • Customers in 42 countries worldwide, predominantly in Europe
In brief

The brand scores highly

Wanzl developed a display for high-quality secondary placement of glass and porcelain especially for Ritzenhoff & Breker. These displays are currently used in German retail. When it comes to visibility from a distance, the branding persuades with large-format crowners and retractable advertising motifs. The red base with the brand name Ritzenhoff & Breker also draws more attention. The combination of the coated metal frame and wooden flooring ensures an elegance suitable for the presentation of high-quality brand-name products. The new display for Ritzenhoff & Breker distinguishes itself through individual options for design, along with durability and a lasting positive image. Environmental friendliness and flexibility of use are also guaranteed, as well as excellent value and distinctively attractive product presentation at the PoS.

The brand scores highly