Nobby (D)
Well-presented: the 'POSsibility' display brings to the fore more than 90 products from the Nobby 'StarSnacks' range for dogs, cats and rodents at the POS.
Wanzl created emotional branding through logo placement, visualisation and the selective use of colour. This innovative PoS presence complements the benefits that Nobby offers: an outstanding price/performance ratio, attractive packaging and solid product acceptance by pet owners and their four-legged friends.
Our love of animals is booming. The Germans are one of the best examples of this trend:
currently a third of German households have one or more pets. The market catering to our love of animals offers great potential and is characterised by the increasing importance of sophisticated merchandise presentation and brand staging at the PoS. Nobby Pet Shop GmbH, based in Bocholt in Germany, supplies the German market for pet products and European wholesalers with more than 6,000 products for dogs, cats, rodents and birds and is well aware of the importance of creating the right presence at the POS. As such, Nobby is using the Wanzl 'POSsibility' display to continuously showcase more than 90 different snacks for dogs, cats and rodents at secondary locations in the German market for pet products. The displays are delivered fully stocked and can be regularly refilled by Nobby employees as required. Melanie Felix, CEO of Nobby, explains: "We selected 'POSsibility' because Wanzl developed the display to our precise wishes and requirements. For us, the eye-catching display results in targeted impulse buying, thereby increasing sales opportunities and brand loyalty."
