26
May
Retail

pure tech® from Wanzl creates merchandise density

Design, efficiency, costs: new benchmarks for wire shelves

With its new pure tech shelving system, Wanzl is bringing fundamental innovation to shop outfits. Thanks to its completely new shelf structure, pure tech offers the benefits of wire shelving in the price category of sheet-metal shelves. What makes it so special? The usual shelf pillars have been replaced with a highly intricate combination of a lattice back panel and base. The result is an exceptionally efficient designer shelf that combines exceptional load capacity with functionality for over-the-counter trade from large-scale supermarkets to non-food business. 

With pure tech, Wanzl has shown that it is possible to achieve intricate design and efficiency at the same time. Thanks to its simple design and outstanding transparency, pure tech enables remarkable merchandise density and drives sales.

Wire: a clear view of the products

pure tech helps tap the full potential of wire shelves in comparison to sheet-metal shelves: Even after several years, Wanzl wire shelves look almost as good as new, while the surfaces of sheet-metal shelves become scratched and dented very quickly. With the timeless pure tech design, customers can enjoy a continually replenished store over the long term, while store operators make savings in processing and replacing worn-looking sheet-metal shelves. What is more, gaps between products do not stand out easily on wire shelves and there is more light for products on the shelves below. This boosts merchandise density and enhances the appearance of the product display. 
 

Wire: a clear view of the products

pure tech and wire tech

Retailers who are already using Wanzl's wire tech "sister system" will experience further benefits with pure tech: all of the shelves in the wire tech system are compatible with the new pure tech version. The shelf brackets can be connected to the wire shelf with one "click". Benefits of the "click shelves" include simple hanging with added safety for mounting. Dr. Oliver Blank, head of Wanzl Shop Solutions business division: "We can see brick-and-mortar trade becoming increasingly reliant on new concepts and placing a greater emphasis on shopping experience in order to make their mark and set themselves apart from the competition. Yet investments in shop fittings have to stay within budget. We are keeping up with this trend with pure tech. In terms of price, our new system is virtually comparable with current sheet-metal shelves but is far superior in appearance, design and configurability. pure tech is the best choice for anyone who wants to stand out from the crowd."

pure tech and wire tech

Wanzl has already equipped two pilot stores with the system and Oliver Blank is pleased: "The installation went smoothly and very quickly. The results in the stores are something to be proud of. pure tech looks just great!"